I’ll refine your site’s IA, content quality, and link architecture to make every page relevant, discoverable, and aligned with your audience’s intent, helping you improve search visibility and traffic.
Your on page SEO should start and end with an deep understanding of your ideal customer, not a ‘to do’ checklist of actions.
This deep understanding enables us to create content that is meaningful and relevant for the user, organise it in such a manner it provides a great UX and optimising the page content to send the right signals to generate organic search visibility and traffic.
I use a combination of first-party data, interviews, behavioural trends and social listening, to uncover what your audience wants and their behaviour in relation to that. This insight fuels content strategy and the content we create.
I model demand around real user intent and topics, not vanity terms. Using keyword clustering, SERP feature mapping and entity relationships, I build topic clusters and page briefs that match how people actually explore a subject, then prioritise by commercial impact.
Based on audience insights, topic and keyword research, I structure compelling content. Clear headings, scannable sections, compelling imagery and supportive components (tables, FAQs, comparators) signal relevance to search systems while moving users to the next step.
When video adds clarity, I place it where it helps the page meet its goal. I handle transcripts and captions, key moments, VideoObject and Clip schema, and performance considerations, so video deepens topical coverage and lifts engagement.
I protect equity during redesigns or platform moves. That includes content and template mapping, redirect and canonical strategy, internal link preservation, hreflang where needed, staging QA, launch checklists and post-launch monitoring in GSC and logs.
I coach individuals and train teams to build skills and confidence with all aspects of on page SEO.
Learn how I helped the team at EG Propertylink (part of Estates Gazette), grow their organic search visibility and traffic in a highly competitive sector, competing with the likes of Rightmove & Zoopla.
Find out more
Explore how I worked with Rock Paper Reality to grow their visibility and traffic in the main search platforms, AIO’s and generative AI engines to increase qualified leads and new client acquisition.
Find out moreWith over 25 years experience, I have worked in a wide variety of sectors and related industries – more recently in the following:
I’ve grown revenue in local and traditional search channels using a mix of onsite and offsite tactics. Examples during my career include Timpsons, Snappy Snaps and Neptune Furniture.
I’ve increased direct bookings and guest loyalty for boutique hotels, travel agents and tour operators. Examples during my career include The Pig Hotel and Executive Golf Holidays where I focussed on local and traditional SEO tactics.
I’ve helped commercial property & flexible workspace brands turn awareness into enquiries, viewings & revenue. Recent examples are EG Propertylink and BizSpace where I focused on positioning, SEO and measurement to support profitable outcomes.
I’ve helped immersive & creative technology firms build brand awareness and educate prospective clients. A recent example is Rock Paper Reality, where I shaped their positioning, utilised SEO tactics and refined their measurement infrastructure.
"What sets Chris apart is his responsiveness and thoughtful approach to every challenge. When faced with complex projects, particularly website migrations, his strategic guidance has been instrumental in achieving seamless transitions while maintaining strong search performance. A notable example of this was a new website for Stonehouse Process Safety which saw a 50% increase of organic traffic in the 3 months since launch."
"Chris is simply exceptional! In addition to being a maven in all things digital marketing and strategy (plus a whole lot more) he is an incredibly kind and collaborative person. He brought results to our business that we otherwise never would have seen and regularly went above and beyond to help and guide us. Chris is a rare breed in that he is both incredibly commercial and intensely communicative - which enables him to tailor his vision to the audience he is engaging. I will miss working and learning from him and cannot recommend him highly enough!"
"Every conversation I have with Chris, I learn something new. He's a trusted advisor to our leadership team, but also an integral part of everything we do when it comes to digital marketing. He's taught me so much about how to think strategically about SEO and digital marketing, but isn't afraid to roll up his sleeves and help us deliver. Would highly recommend Chris to anyone trying to crack the code on digital marketing and needs someone who they can rely on!"
Digital Marketing > On Page SEO
Frequently Asked Questions
In my view, On page SEO is how a single page expresses meaning, relevance and value. It covers content quality and structure, headings and copy, internal linking context, metadata and schema, URL naming, media optimisation and UX elements that aid task completion. The aim is simple, make the page the best possible answer for the user’s intent while remaining fast, accessible and easy for search systems to interpret.
If you have not gone through the process of a website redesign, a domain name change or large scale IA changes, where there is existing organic search visibility and traffic to protect (technical term a ‘SEO migration’), it’s important to note that it is one of the more risky activities in the preservation of your organic search traffic. SEO migrations are ultimately a tricky process to get right. The three notable areas that have negative impacts are changes to the: (1) information architecture, (2) internal linking and (3) content. These are what we need to be careful of and take a considered approach to.
My approach is that I consider myself an extension of your team. For the majority of my clients, I work remotely for a large part of the month, but will then have a day or two working with their teams from their offices. While I am very hands on from an execution perspective, I am also very keen on upskilling your team and passing on my knowledge so they learn and grow as well.
My pricing depends on a variety of factors – the scope, complexity and amount of input that is required. With SEO, I work on a project or an ongoing retainer basis with clients. The best starting point is usually a conversation about your current challenges and goals, after which I can provide a clear, tailored proposal where I will outline the required investment and potential outcomes.
Broadly speaking, one off projects like an audit start at around £2,5k, while retainers that include a range of tactics (not only onsite SEO, but offsite as well) aimed at growing your organic search visibility and traffic, start at around £5k per month.