Whether it’s analytics, tagging, CRM or AI automation, I’ll help you choose, set up and manage the right tools. With 25 years’ experience I will lead your team to better data and marketing that’s easier to manage.
Data, whether it be audience, behavioural or campaign data, is the fuel behind most successful digital marketing activities. I’ll lead your team through structuring your various Martech platforms, considering consent management along the way, to get the best data for marketing activities.
From devising a solid measurement plan for you, to choosing suitable analytics / tracking solutions, like GA4, SEOMonitor or Infinity Call Tracking, I work closely with your team to create an infrastructure that captures the most relevant data for your marketing and commercial needs.
Over the last decade, the subject of cookies and consent has been a hot topic for marketers. Whether you have presence in the US, UK or European territories, I lead your team in the right choice of consent management platform (CMP) ensuring the proper implementation of consent mode.
With a measurement plan to hand and suitable CMP chosen, I will implement your required tagging in Google Tag Manager (GTM) and provide support thereafter. I am a strong advocate for GTM, as it gives marketing teams code-free control over tagging, accelerating campaign deployment without developer dependency.
Whether you require a GA4 audit or a brand new account / property setup, I will work from our agreed measurement plan to setup your analytics to suite your specific marketing, business and stakeholder needs.
How you capture, store and utilise your first-party data is critical to your success now and more importantly for the future, as consent and regulations evolve. I help your team in your choice of CRM, whether it be Hubspot or Salesforce, or support you in structuring them for the best use of your data.
I use Zapier and lightweight AI assistants to remove manual work—routing leads, enriching data and triggering follow-ups. Workflows are documented, monitored and easy for your team to own.
I use data visualisation platforms like Looker Studio to provide you with customised 24/7 reporting that is digestible and understandable by C suite.
Find out how I helped the Sirius Facilities marketing team develop a measurement strategy and plan, for their self storage brand, MyLager.
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Learn how I helped the team at Metro Bank, along with their customer experience agency, to better understand user behaviour and journeys through their website.
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Frequently Asked Questions
A measurement plan is a document that translates your main marketing objectives and commercial goals into technical requirements and tagging, and will enable you to measure the most important metrics for your website, app or other digital products. It is designed as a robust framework for customising your analytics configuration and to provide a ‘go to’ document for all teams, from all departments to refer to.
I have extensive experience working with GA4 and related tagging within Google Tag Manager. I also have experience in working with Adobe Analytics.
Yes, this is a common challenge that a wide variety of clients I have worked with ask for support on. I have worked with a variety of platforms over the years, with more recent examples including Infinity Call Tracking and Response Tap.
This depends on your unique situation and needs. For example if you are a UK based company vs European organisation, the GDPR regulations differ and consent is more strict. Broadly speaking, the majority of Google Recommended Consent Management Platforms will suffice in both situations, however in some more complex scenarios, one option may be better than the other. I am an official CookieHub partner and reseller and I recommend them to 90% of my clients based on their fee structure, CMP solution and added services.
My pricing depends on a variety of factors – the scope, complexity and amount of input that is required. I work on both a single project and ongoing retainer basis with clients, each of which has varied pricing models. The best starting point is usually a conversation about your current challenges and goals, after which I can provide a clear, tailored proposal where I will outline the required investment and potential outcomes. Broadly speaking, my services start from £1k and go up, for Martech consulting and the implementation of suggested solutions.