A bit about me

Hey I'm Chris, I am a digital marketing consultant with 25 years strategic and hands on experience. In addition to working with many of my clients on top of the funnel activity, I also act as a growth marketing consultant for them as well.

I have worked both agency and client side in a wide range of creative, marketing and senior management roles, across a wide range of sectors and industries.

I have been described as 'trustworthy, supportive, approachable, tenacious, entrepreneurial and a kind and generous leader', however don’t take my word for it, read some of my testimonials on LinkedIn or further down below.

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Relationships are key to success

I believe that key to our success will be the relationships we build between myself and your team. This is the foundation from which I build on top of, as I genuinely care about the outcomes for you and your team.

“People don't care how much you know until they know how much you care”

Teddy Roosevelt

Brands

I help teams grow brand awareness, improve ROI, and grow revenue — profitably. Whether you’re a startup, B2C or B2B brand, I’ll shape your strategy, help you choose the right channels & measure the outcomes effectively.

Agencies

I partner with agencies to provide strategic direction, campaign support, and hands-on expertise — boosting delivery, improving results, and strengthening your value without the cost of full-time senior hires.

Board & Leadership

I work with boards and leadership teams to align marketing with business objectives — offering clear guidance, growth planning, and insight that supports smarter, long-term commercial decisions.

"I have had the pleasure of working closely with Chris, and I can confidently say that he is one of the most knowledgeable and strategic professionals I've encountered. His ability to stay ahead of market and technology trends is impressive, always anticipating shifts and adapting quickly. Chris brings not only a deep understanding of his field but also a vision for where things are headed, making him an invaluable asset to any team.

I highly recommend Chris to anyone looking for someone who can bring both expertise and leadership to the table. His professionalism and insight makes him an outstanding colleague."

Chloe Ward

Chloe Ward

Senior Product Manager at EG (Estates Gazette)

"Chris is a someone you can simply count on to get things delivered. Great loss for us when he decided to move on, and we are delighted to still be working with him on other ventures."

Thomas Frame

Thomas Frame

Founder & Chairman at Etch UK

"I’ve had the pleasure of working with Christopher since last year, and I truly appreciate the value he has brought to our Team. His deep online knowledge and extensive experience have been a great asset to our team, helping us achieve our targets.

Beyond his professional expertise, I genuinely admire Christopher’s honesty and modesty. He is a true professional and a pleasure to work with, and I can wholeheartedly recommend him to anyone looking for a trusted and skilled partner in digital and growth marketing."

Jihad Al Khazali

Jihad Al-Khazali

Teamlead Marketing DE for Sirius Facilities

"I’ve worked with Chris for over three years at BizSpace. He’s been a strategic partner and a practical pair of hands as well. Chris built our measurement foundations: GA4 migration, GTM tagging and consent management - and then led the work that actually moved the dial: search and content strategy, digital PR, paid search and conversion improvements.

The results speak for themselves with year-on-year growth over our years of collaborating. Beyond the numbers, I value his integrity, pace and ability to communicate with board-level confidence while staying hands-on with the detail. If you need someone who will both shape strategy and deliver it, I highly recommend Chris."

Aman Parmar

Aman Parmar

Head of Marketing at BizSpace

"I've had the privilege of collaborating with Chris on numerous client projects over the years, and he has consistently proven himself to be an exceptional SEO professional. His depth of knowledge and meticulous attention to detail have been invaluable assets to our team.

What sets Chris apart is his responsiveness and thoughtful approach to every challenge. When faced with complex projects, particularly website migrations, his strategic guidance has been instrumental in achieving seamless transitions while maintaining strong search performance. A notable example of this was a new website for Stonehouse Process Safety which saw a 50% increase of organic traffic in the 3 months since launch."

Arabella Lewis Smith

Arabella Lewis-Smith

Founder & Managing Director at Salad Creative

I've had the pleasure of working with Chris Laas for over four years, and he has been an invaluable partner, resource and friend to Rock Paper Reality. As a seasoned marketer and agency owner, Chris brings both strategic insight and a hands-on approach, seamlessly managing our paid ads, SEO, and digital marketing initiatives.

I highly recommend Chris to any company looking for a digital marketing expert who delivers real results, is a true pleasure to work with, and I consider him more than just a partner I work with but a friend."

Patrick Johnson

Patrick Johnson

Founder & CEO of Rock Paper Reality

Read all testimonials
Workshop Studio Space from BizSpace

125% YoY Rent Roll (Revenue) Increase for UK Leaders in Flexible Workspace, BizSpace

Learn how I helped the team at BizSpace grow awareness of their brand, products and services, resulting in bottom line growth to qualified leads and annual rent roll (revenue).

Find out more
AR Content for Google Maps in Paris by Rock Paper Reality

85% YoY Growth in Qualified Leads for Immersive Technology Leaders, Rock Paper Reality

Explore how I worked with Rock Paper Reality to grow their visibility and traffic in the main search platforms, AIO’s and generative AI engines to increase qualified leads and new client acquisition.

Find out more

My background

For a large part of my career I worked in agencies. I started as a print designer in an ad agency and as the web entered its infancy in late 1990’s I became a web designer. This fast transitioned into a fascination with ‘ranking’ in search engines, like Altavista 🙂 That was my start in digital marketing, as we know it today.

My experience

Over the course of my 25 year career I have had a wide range of experience working on digital and growth marketing strategies, along with hands on tactical channel management as well. My most notable level of experience is within search marketing, both organic and paid, where I have consulted with clients from a variety of sectors and industries.

Chris Laas running a client workshop with James Perrin at Etch Chris Laas standing outside Kids Rooms warehouse Etch Growth workshop Chris Laas in Kids Rooms Warehouse Etch Digital Marketing team on a team building evening

I am entrepreneurial at heart and have bought, built and sold a number of companies, including a a niche, high-end children’s furniture and accessories e-commerce business. I have also experience with intrapreneurship, founding and heading up a successful digital and growth marketing business unit in a prominent agency.

I aim to always bring this entrepreneurial spirit and learnings to every client I partner with.

How can I help you with your marketing & growth plans?

Let's discuss your goals & challenges.