From acquisition to retention, I’ll help you understand your customers entire lifecycle. The aim, to maximise lifetime value and build long-term, sustainable growth.
Growth marketing is a full-lifecycle approach that attracts, converts and retains customers across channels. It uses experiments and measurement to lift conversion, repeat purchase and lifetime value, so growth compounds.
Nearly all the teams I work with already “do digital marketing”, but less invest in growth marketing. I think they should…
I map your customer lifecycle and agree the KPIs that matter — acquisition, conversion and retention. Then I prioritise the work that will move those numbers, balancing near-term improvements with longer-term gains. Spend stays focused and progress is easy to see.
Each channel has a job and a target — search, social, content or email. I set budgets, roles and hand-offs so channels support each other and the journey feels joined-up from first touch to repeat. You get clarity on what to run, what to pause, and why.
I design clear tests with defined success criteria and sensible sample sizes. Work is prioritised by impact and effort so we learn quickly without wasting budget, and winners are rolled out in a controlled way.
We agree a set of KPIs and build a simple dashboard that links activity to revenue & profit. A light weekly cadence with monthly resets keeps focus and makes decisions straightforward.
Learn how I helped the team at BizSpace grow awareness of their brand, products and services, resulting in bottom line growth to qualified leads and annual rent roll (revenue).
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Discover how I grew YoY revenue for specialist DTC brand, Kids Rooms, by over 500%, using a range of growth marketing tactics and digital marketing channels.
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Frequently Asked Questions
Digital marketing is the planning and execution of marketing activity in digital channels such as search, social, content, email, paid media and digital PR. The aim is to brand awareness, generate leads, and drive sales.
Growth marketing is a broader, more comprehensive and holistic approach approach that utilises rapid experiments and focuses on the entire customer journey from acquisition to retention, and advocacy. Growth marketing utilizes digital marketing channels but goes beyond initial acquisition, improving metrics like customer lifetime value.
It depends on your circumstances and aspirations. The best starting point is usually a conversation about your current challenges and goals, after which I can provide guidance on whether it would be a suitable investment.
My pricing depends on a variety of factors – the scope, complexity and amount of input that is required. With growth marketing, I work on an ongoing retainer basis with clients. The best starting point is usually a conversation about your current challenges and goals, after which I can provide a clear, tailored proposal where I will outline the required investment and potential outcomes. Broadly speaking, my growth marketing services start from £3.5k per month and up.