Find out how I helped the Sirius Facilities marketing team develop a measurement strategy and plan, for their self storage brand, MyLager.
Google Ads & GA4
Google Tag Manager
Strategy & Planning
Training
MyLager is Sirius Facilities’ self-storage brand in Germany, offering secure, flexible units across Sirius’ network of business and industrial parks. It serves private customers and SMEs, with spaces ranging from small lockers to larger rooms on short- or long-term terms.
Sites are easy to access and well connected, with online booking and transparent pricing. Customers can add helpful extras—such as shelving, moving supplies or parcel handling—to keep storage simple and scalable.
The marketing team from Sirius Facilities, based in Germany, approached me to do an audit of their paid search accounts which highlighted the need for a measurement strategy and plan, for their self storage brand, MyLager.
I started with an audit of their Google Ads which covered their measurement setup, including – account goals, conversion actions and data manager connections.
I then audited their GA4 properties, considering their relationship to their Google Ads account.
Next on the agenda was to audit their GTM containers, to understand how their tagging was currently structured and how it supported, Google Ads, GA4 and their objectives for paid search as a channel.
With their aspiration to improve paid search performance, I knew it was critical to have the very best measurement foundations in place to feed Google with the best 1st party data. Taking my findings from the audit, I created a measurement strategy and plan that covered off the following key areas:
A key consideration with the strategy was to also take into consideration Germanys strict consent requirements, so I advised their team on the best approach to this in choice of Consent Management Platform and how to best integrate it with the required tagging.
Working with their team, I helped them implement the measurement strategy and plan I had created, while upskilling them with my knowledge along the way.
A better measurement infrastructure that fed Google Ads the best data to fuel our campaigns.
"I’ve had the pleasure of working with Christopher since last year, and I truly appreciate the value he has brought to our Team. His deep online knowledge and extensive experience have been a great asset to our team, helping us achieve our targets.
Beyond his professional expertise, I genuinely admire Christopher’s honesty and modesty. He is a true professional and a pleasure to work with, and I can wholeheartedly recommend him to anyone looking for a trusted and skilled partner in digital and growth marketing."
