Whether it be technical, on page SEO or content, I partner with your team to build the best foundations and improve all the important signals that your website sends to search engines.
Looking at at my social feeds and considering various conversations with clients, I believe that search marketers are asking wrong question when it comes to navigating modern search.
Modern search is an addition game, not a game or subtraction and replacement of search engines like Google.
From crawl budget to slow page load times, I’ll identify and fix the issues that have a negative impact on your search visibility and traffic. Strong technical foundations make everything else perform better.
I’ll refine your site’s IA, content quality, and link architecture to make every page relevant, discoverable, and aligned with your audience’s intent, helping you improve search visibility and traffic.
I connect SEO and UX so your content works harder. From headings and hierarchy to readability and engagement, I’ll ensure your on-site experience supports both users and search engines.
Often delivered alongside an audit and content strategy, I will work with your team to create a SEO strategy that either I execute or your team can manage with my assistance.
If you need a fresh perspective on how you are performing, from an SEO perspective, I will work with your team to audit where you are currently and provide both feedback and training on improvements to be made.
I help your team plan and create content that meets search intent and aligns with your commercial goals. From keyword mapping and on-page optimisation to new content briefs, I make sure every piece is written for discovery and to convert.
I manage SEO site migrations to ensure performance and existing visibility are maintained through major changes like redesigns, platform switches, or domain moves. From audit to redirect mapping, I have a steady hand throughout the process.
Over the last 6-12 months, measurement has become an increasing challenge for anyone working in SEO. The impact of AI and updates from Google has had had a large impact on our ability to measure success. I will work with your team to make the right choice of tools for measurement and create clear reporting frameworks for all stakeholders.
I coach individuals and train teams to build skills and confidence with all aspects of SEO.
Technically this is more an offsite SEO tactic, but there are important onsite SEO elements I help you implement in order to achieve success in location-based searches that trigger the map packs for Google Business Profiles or Bing Places.
From site architecture and faceted navigation to schema and on-page optimisation, my extensive experience in working with ecommerce brands enables me to lead your team in the best decisions to get you ahead of the competition.
I develop and manage SEO frameworks for brands targeting multiple countries or languages. From HREFLANG implementation to localised keyword targeting, I make sure search engines and users see the right content in each market.
I support teams managing large and complex websites with hundreds of thousands to millions of pages indexed. Whether it be crawl budget, site IA or internal linking, I will work alongside your teams to adapt where you currently are towards improved performance.
I optimise video assets to improve their visibility in both search results and video platforms. From metadata and structured data to embedded placement, I help your video content drive engagement and complement your broader SEO strategy.
Learn how I helped the team at EG Propertylink (part of Estates Gazette), grow their organic search visibility and traffic in a highly competitive sector, competing with the likes of Rightmove & Zoopla.
Find out more
Explore how I worked with Rock Paper Reality to grow their visibility and traffic in the main search platforms, AIO’s and generative AI engines to increase qualified leads and new client acquisition.
Find out moreWith over 25 years experience, I have worked in a wide variety of sectors and related industries – more recently in the following:
I’ve grown revenue in local and traditional search channels using a mix of onsite and offsite tactics. Examples during my career include Timpsons, Snappy Snaps and Neptune Furniture.
I’ve increased direct bookings and guest loyalty for boutique hotels, travel agents and tour operators. Examples during my career include The Pig Hotel and Executive Golf Holidays where I focussed on local and traditional SEO tactics.
I’ve helped commercial property & flexible workspace brands turn awareness into enquiries, viewings & revenue. Recent examples are EG Propertylink and BizSpace where I focused on positioning, SEO and measurement to support profitable outcomes.
I’ve helped immersive & creative technology firms build brand awareness and educate prospective clients. A recent example is Rock Paper Reality, where I shaped their positioning, utilised SEO tactics and refined their measurement infrastructure.
"What sets Chris apart is his responsiveness and thoughtful approach to every challenge. When faced with complex projects, particularly website migrations, his strategic guidance has been instrumental in achieving seamless transitions while maintaining strong search performance. A notable example of this was a new website for Stonehouse Process Safety which saw a 50% increase of organic traffic in the 3 months since launch."
"Chris is simply exceptional! In addition to being a maven in all things digital marketing and strategy (plus a whole lot more) he is an incredibly kind and collaborative person. He brought results to our business that we otherwise never would have seen and regularly went above and beyond to help and guide us. Chris is a rare breed in that he is both incredibly commercial and intensely communicative - which enables him to tailor his vision to the audience he is engaging. I will miss working and learning from him and cannot recommend him highly enough!"
"Every conversation I have with Chris, I learn something new. He's a trusted advisor to our leadership team, but also an integral part of everything we do when it comes to digital marketing. He's taught me so much about how to think strategically about SEO and digital marketing, but isn't afraid to roll up his sleeves and help us deliver. Would highly recommend Chris to anyone trying to crack the code on digital marketing and needs someone who they can rely on!"
Digital Marketing > Onsite SEO
Frequently Asked Questions
These are the emerging trends shaping how search engines understand, evaluate and display content for end users. In my opinion, the core SEO fundamentals remain the foundation to all these new tactics:
I appreciate that this all sounds a bit overwhelming and is currently a bit like the ‘wild west’, but I have a solid understanding of them and experience in adapting existing strategies to embrace them.
In my opinion, change is too strong a word, but I think you may need to adapt your SEO strategy in some ways.
The fundamentals of strong technical SEO, quality content, and clear user intent remain essential. However, these changes to search are reshaping how information is found and displayed. I will help you prepare for that shift by aligning your existing SEO strategy with where search is heading.
My approach is that I consider myself an extension of your team. For the majority of my clients, I work remotely for a large part of the month, but will then have a day or two working with their teams from their offices. While I am very hands on from an execution perspective, I am also very keen on upskilling your team and passing on my knowledge so they learn and grow as well.
My pricing depends on a variety of factors – the scope, complexity and amount of input that is required. With SEO, I work on a project or an ongoing retainer basis with clients. The best starting point is usually a conversation about your current challenges and goals, after which I can provide a clear, tailored proposal where I will outline the required investment and potential outcomes.
Broadly speaking, one off projects like an audit start at around £2,5k, while retainers that include a range of tactics (not only onsite SEO, but offsite as well) aimed at growing your organic search visibility and traffic, start at around £5k per month.