Whether you require a GA4 audit or a brand new account / property setup, I will work from our agreed measurement plan to setup your analytics to suite your specific marketing, business and stakeholder needs.
In my experience, around 70% of Google Analytics implementations are either done wrong or are communicating the wrong story about customer behaviour or channel performance.
With such a worrying statistic, how can the brands in question be drawing out insights that drive real competitive advantage, or fuelling the marketing decisions that really move the needle.
From creating a measurement plan for you, to setting up GA4 and the required tagging, I work closely with your team to create an infrastructure that captures the most relevant data for your marketing and commercial needs.
Most GA4 accounts I work on have been setup or implemented incorrectly – I audit existing accounts to identify setup and tagging issues. You’ll receive clear recommendations and a prioritised action plan to improve accuracy and performance.
I am a strong advocate for GTM, as it gives marketing teams code-free control over tagging, accelerating campaign deployment without developer dependency. Whether its a brand new GA4 setup or an audit, I will configure the required tagging for you.
I configure and implement GA4 to ensure your data collection is accurate, privacy-compliant, and aligned with your business goals. Whether refining an existing setup or building one from the ground up, I’ll define the right events, Key Events, and audiences so your reporting reflects meaningful user behaviour and performance.
I build tailored GA4 reports and Looker Studio dashboards that surface the metrics that matter most to your business. From channel and campaign performance to on-site behaviour and conversions, I help translate data into insights your team can actually use.
I coach individuals and train teams to build skills and confidence with all aspects of Google Analytics.
Find out how I helped the team at Zamzar migrate from UA to GA4 and delivered personalised training to their team thereafter.
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Learn how I trained the team at Mitie on using GA4 in their workflows and how to utilise Google Tag Manager for ongoing tagging management.
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"Chris is an excellent educator - he wrote and delivered a fantastic (personalised!) course for us on migrating our analytics to GA4 in a lively and engaging manner. Never dull, he also is also happy to put together bespoke content on smaller topics at short notice to increase skills and knowledge within the team. A great professional and always personable, I'd strongly recommend working with Chris if you need help with any aspect of digital marketing."
"I’ve worked with Chris for over three years at BizSpace. He’s been a strategic partner and a practical pair of hands as well. Chris built our measurement foundations: GA4 migration, GTM tagging and consent management - and then led the work that actually moved the dial: search and content strategy, digital PR, paid search and conversion improvements. If you need someone who will both shape strategy and deliver it, I highly recommend Chris."
Martech Solutions > Google Analytics
Frequently Asked Questions
A measurement plan is a document that translates your main marketing objectives and commercial goals into technical requirements and tagging, and will enable you to measure the most important metrics for your website, app or other digital products. It is designed as a robust framework for customising your analytics configuration and to provide a ‘go to’ document for all teams, from all departments to refer to.
I have extensive experience working with GA4 and related tagging within Google Tag Manager. I also have experience in working with Adobe Analytics.
This depends on your unique situation and needs. For example if you are a UK based company vs European organisation, the GDPR regulations differ and consent is more strict. Broadly speaking, the majority of Google Recommended Consent Management Platforms will suffice in both situations, however in some more complex scenarios, one option may be better than the other. I am an official CookieHub partner and reseller and I recommend them to 90% of my clients based on their fee structure, CMP solution and added services.
My pricing depends on a variety of factors – the scope, complexity and amount of input that is required. I work on both a single project and ongoing retainer basis with clients, each of which has varied pricing models. The best starting point is usually a conversation about your current challenges and goals, after which I can provide a clear, tailored proposal where I will outline the required investment and potential outcomes. Broadly speaking, my services start from £500 and go up, for Google Analytics consulting and the implementation of suggested solutions.